What is Seasonal Content and How Will It Help Your Business?

Sep 5, 2021

Aside from evergreen content, your marketing strategy should also have seasonal content. These are materials or resources that change fast with the environment. Although this content does not make a steady flow of traffic, it can get your business an immediate reward of brand recognition.

What is seasonal content?

Seasonal content pertains to any web page or resource that becomes relevant for a limited period. It’s created based on upcoming events and holidays concerning customer habits. Also, the plethora of trends on social media makes up for seasonal content.

As mentioned, its relevance isn’t consistent. Depending on where it was based, the lifespan of attention it can bring to audiences may be one-time or recurrent when the specific “season” arrives again.

For content marketing strategy, seasonal content that is well-accepted by the audience provides high traffic to your website. When content becomes viral, it reaches more people and has a higher possibility of sales. Therefore, your content should be catchy, engaging, and useful to your audience while sticking to your brand tone.

Examples:

  • Arts and Craft shops showing DIY Christmas projects
  • Restaurants release romantic and heartfelt videos on Valentine’s
  • Businesses support LGBTQ+ Pride Month by making their logos rainbow-colored

Why is seasonal content important?

The benefits of creating seasonal content are as follow:

1. Become Relevant and Establish Brand

When you align your posts to what your customers are interested in, you put your business on their radar. Internet users love all things that answer their problems or which they can relate to. The downside of this is it can only work for an immediate period. Unlike evergreen content, you have to sustain it by consistently sharing new materials for your followers to re-engage.

If your content became viral, it could give you a big favor. The virality of content is the key to get your brand known. It enforces recognition and retention.

2. Opportunity to Highlight Your Products or Services

Natural seasons exist and change people’s behavior. Summer makes people want cold treats, lighter clothing, and beaches. On the other hand, winter makes people want more hot drinks, thick clothing, and warm refuge. This behavior illustrates that people readily adapt to and utilize different necessities to the environment they are in.

You can take this opportunity to highlight your products or services that are timely and appropriate to the current “season.”

Take a look at companies offering virtual recruitment and remote work. The efficient delivery of tasks without face-to-face fit well in this pandemic-stricken time. Look at shops featuring recipes, clothing, or gift guides that suit best in the Fall season. These are concepts you should capitalize on while they are still popular.

3. Connect to Your Audience

Learn about the spending habits of your customer. Do people buy more months before or during Christmas Holidays? Which months do people buy your product more frequently? When will be the months resort to taking loans that they don’t buy much from you? It enables you to make more informed decisions for your business and determine what type of content will appeal to them.

It is also vital to use social listening tools to be aware of social trends. You have to understand the pulse of the public so you can find a way to incorporate your promotion with creativity and relevance. Internet users expect what they see on social media at a quarter of the year or at places they intend to go. The best way to keep your brand on people’s feed is to avoid disappointing them and giving what they expect.

Types of seasonal content

The three types of seasonal content are:

  • Time-based – this pertains to particular months or seasons.
  • Event-based – this refers to holidays and occasions.
  • Social trends – this comes from viral things on social media where you can jump in to promote products or increase your brand awareness.

Examples of Seasonal Content

  • Intimate wedding guides in times of COVID-19
  • List of the newest gadgets or car models slated for 2022
  • Your best products that get you prepared for fire
  • List of discounted products due to holidays
  • Seasonal recipes

What do you think are other seasonal content you can share? If you want to discuss more, we can help you through a playbook – your ultimate guide to marketing your business effectively.

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