Social Media Post Ideas for Every Month of the Year

Jan 9, 2021

Brainstorming can be one of the hardest parts of social media content creation. Thinking up ideas when you have a busy schedule and are managing your social media on top of your day-to-day job can feel impossible. However, planning is one of the keys to social media success.

If you take a day to think of some ideas and get a head start, you can execute these pieces of content with more ease. Finding ways to automate your content will help you post consistently and, ultimately, drive engagement.

To get you started, here is a calendar of monthly social media post ideas.


A time to reflect, share goals and hopes for the year, and engage in renewed conversations.

  • New Year’s Resolutions – post yours and ask about theirs
  • Goal setting tips and tricks
  • Set intentions and share them with your followers
  • Post health and wellness tips, beauty and fitness tips as well if it matches your industry
  • Talk about winter activities or winter travel


Everyone is either thinking about love (or avoiding the thought) and trying to get through the winter blues.

  • Talk about romance, love, or have a red theme on your page
  • Post business tips related to taxes, if it lends well to your industry
  • Groundhog Day – February 2nd
  • Valentine’s Day – February 14th
  • Share tips of things to do to stay motivated or self-care tips


Spring is in the air. Everyone is getting ready for spring and feeling a sense of purpose.

  • Spring break content, things to do, travel tips, family related activities
  • Gardening tips and tricks or photos of nature
  • Spring cleaning content – business-related or personal
  • International Women’s Day – March 8
  • St. Patrick’s Day – March 17


Spring is in full swing, Easter is around the corner, and people are getting ready for summer.

  • April Fool’s Day – April 1st
  • Easter content in the lead-up and day of Easter
  • Summer fashion is released, and people are changing wardrobes


A month to spend with family and get excited about summer.

  • Cinco de Mayo (Tacos!) – May 5th
  • Mother’s Day – Second Sunday in May
  • Victoria Day – Monday preceding May 25th
  • Talk about camping, road trips, and getting outside
  • Many students are graduating – share business tips and advice


Summer is here, and living is easy!

  • Celebrate Pride Month
  • Father’s Day – Third Sunday in June
  • First day of summer
  • Share food ideas, cocktails, fun summer activities
  • Vacation season content – safety tips, travel tips, get personal with your audience with how you and your employees spend their summer days


Canada Day celebrations, fireworks, and barbecues. Most of your followers are likely enjoying the warm weather and long summer nights.

  • July 1 – Canada Day
  • National hot dog month and ice cream month – share your favorite local places for both!
  • Share local events to help your followers make the most of summer


Families are preparing for their kids to go back to school, and even folks without kids feel the change with the fall season upon them.

  • Civic Holiday – First Monday in August
  • Back to school content (and back to work content – even people without kids feel a sense of change with Fall coming)
  • Preparing for Fall – business advice and re-evaluating goals


Back to school, and most businesses are beginning to plan for the rest of their year. 

  • Labour Day – First Monday in September
  • Tips in re-evaluateing business goals before heading into the busy holiday season
  • Fall fashion is starting, and people are changing wardrobes or doing other fall prep tasks around their homes.


Who doesn’t love fall weather? This month is a time to celebrate the Fall season, enjoy family, and get spooky.

  • Thanksgiving – Second Monday in October
  • Posts about family, being thankful, appreciation
  • Fall colors and images of nature
  • Oktoberfest content, if applicable
  • Halloween – October 31st


Everyone is busy shopping and planning for December.

  • Black Friday – the day after the fourth Thursday in November
  • Remembrance Day – November 11th
  • Cyber Monday – Usually around November 27 – 30
  • Holiday shopping is in full effect, build awareness around shopping and new products, use this time to share promotions.
  • Tips for businesses, share stats about shopping


Last-minute shopping, holiday planning, and end-of-year wrap-up

  • Gift-giving guides and awareness around how you can support last-minute shoppers
  • Tips for holiday parties, family activities, and preparing for the holidays
  • Winter themed food, cocktails, décor, and anything industry-related
  • Christmas Eve, Christmas, Boxing Day content for December 24th – 26th
  • New Year’s Eve on December 31st

We hope these ideas help you with planning a monthly social media post calendar. If you need more ideas, check out our other blogs or consider our other “Done For You” social media marketing solutions.