7 Instagram Photo Ideas to Grow Your Audience, Increase Engagement & Make More Sales

Feb 21, 2021

Figuring out the right content to post on Instagram can feel like an uphill battle. Instagram has changed so much since it first started, and it’s become much more than simply a photo-sharing platform. Users now share different types of content, such as quotes, infographics, videos, high-res images, drawings, and paintings.

If you’re stuck on what types of photos to post on Instagram, don’t worry – we’ve got you covered. Here are seven types of instagram photo ideas you can use.

1. Unique Product Shots

Get up close and personal with the product you want to promote. Instead of posting a usual product image, add an artistic touch to it or find one treated with a fresher angle. This way, it can captivate and stand out from the rest of the product images on someone’s feed. Unique shots are so much more than just a regular product shot. They make customers swoon over your products and want to share them on their feed. By being up close, you build a connection with the customers. They look at the product in all its glory and think, “I want that.”

2. Appealing Graphics

Unique graphic designs become easier to achieve with free tools like Canva. If you don’t have the time or skill to create designs, look for someone who can. More graphic designers and artists are available from remote and freelancing websites such as Fiverr or Upwork. Paying for visual content that fits your brand is an investment for engagement and sales conversion. Graphics are fun to share and comment on!

3. Fun Images of the Business Place

Take the time to be creative. Have a photographer come in for a day or few hours and get some artistic shots around your business, be it your home, studio, or store. Remember that content should be a mix of educational, engaging, and entertaining purposes. These shots do a bit of all three.

4. Timeless Quotes

Everyone loves a good quote, and posting quotes is a great way to create sharable content as it sparks a conversation. Whether you’re posting for #MondayMotivation or something about your industry, quotes are a great way to position yourself as a relatable brand.

5. Relevant Data and insights

Informative content always gives value to your audience. Its substance and uniqueness more likely make people tag others and share these posts. You can share these data from your end or other sources online, as long as proper citation is present.

6. Re-sharing Customer Posts

You can skip resorting to an expensive influencer strategy to make this one work. You can share a customer post, especially if you are tagged because it is about your product. Connect with some customers who are willing to make some content about you. Some usually give reviews on their account through a selfie of or with your product. Showing people using your product or interacting with your services provides social proof, which can generate sales.

7. People Behind Your Brand

Share images of the faces of your company. Whether it’s you or your team, people love seeing faces behind the brand or business. If they are camera shy, share pictures of their pets or their hobbies so your followers can get to know you and your company. The more people relate to you, the more they can trust you as a brand. It can influence them to engage more and, ultimately, buy from you.

Finally, don’t be afraid to try new things.


You really can’t go wrong with what you choose to post from these Instagram photo ideas. As long as you’re frequently posting a variety of content, you’re doing it right. Try new things, see what works, and track the engagement. The best thing you can do is to test and learn as you grow your social media following.

Take your Instagram engagement to the next level with this handy Playbook + Checklist!